Heineken at Oxegen 2011
The band, who play the world-renowned festival this July, were on hand to encourage fans to enter the on-pack promotion in off-licences throughout the country and win weekend passes to Europe’s favourite rock and roll weekend.
Codes found inside Heineken’s 12- & 20-bottle packs and its 8- & 12-can packs give fans the opportunity to get their hands on a pair of tickets to Oxegen every day. The promotion is supported with a full marketing campaign.
Once at Oxegen, fans will be treated to the return of the Heineken Cold Rooms ensuring cold Heineken for the entire weekend. Heineken will install giant Cold Rooms in the campsites where cans of Heineken can be checked-in and chilled to perfection for free within 90 minutes. Fingerprint scans will be the receipt to collect the chilled Heineken to avoid the hassle of losing tokens.