Marketing

Hastings Hotels reveals sequel to viral Christmas ad

The original duck ad has more than 3.7 million views online

The Doorman and the Duck ad was created by The Collective

This Christmas, Hastings Hotels is releasing a sequel to the 2019 festive viral ad, ‘The Doorman and the Duck.’ The Northern Ireland hotel group has brought one of its popular rubber ducks back to life once again, four years after the 2019 ad that had amassed more than 3.7 million views online.

“The Doorman and the Duck 2” venue has changed to the Grand Central Hotel in Belfast, where the duck is on a quest to reunite a couple with their misplaced Hastings Hotels Gift Card. Hastings Hotels is offering an extra £10 voucher for every £100 spent on gift cards until the end of November.

The ad sequel was created by Belfast-based agency The Collective with support animation by StreetMonkey. 

The festive ad will be on Sky TV and in cinemas across the Republic of Ireland and on UTV and Sky TV in Northern Ireland as well as on Hastings Hotels’ YouTube channel.

Matt McRoberts, head of marketing, Hastings Hotels, said: “The duck has been an integral part of the Hastings Hotels legacy for nearly three decades, and we couldn’t be more thrilled to revive his charm again for this year’s Christmas campaign.

“This new ad beautifully weaves another heartwarming tale and our hope is that, just like all in Hastings Hotels, people will wholeheartedly embrace and cherish ‘The Doorman and the Duck 2’, and make it a holiday hit for the ages.”


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