Guinness reveals the latest in the ‘Made of More’ campaign
Following on from the recent ‘Basketball’ ad, ‘Sapeurs’ continues the series of iconic Guinness ‘Made Of More’ ads.
Guinness Marketing Director for Western Europe Stephen O’Kelly said, “We’re proud to celebrate the ‘Sapeurs’ in our new ad, a truly inspiring and unique group of men. Through their attitude and style they demonstrate that no matter the circumstance, you can always choose who you are”.
To preview the new Guinness ad and watch a feature documentary on the ‘Sapeurs’ visit www.guinness.com.