Marketing

Guinness moves on from ‘Cloud’ to ‘Clock’

Guinness launches ‘Clock’, its second TV advert from the ‘Made of More’ campaign, on Irish TV this Thursday in Ireland and the UK.

‘Made of More’ is the Guinness’s biggest marketing campaign to date and kicked off in October 2012 with an advert entitled ‘Cloud’.

The new ad sees a magic clock being able to fast forward and rewind time.

It celebrates the attitude shared by Guinness and its drinkers – that you get more out of life by putting more in. Set in the Czech Republic in the 1890s it tells the story of a town’s clock that doesn’t settle for the ordinary; the clock starts to control time to enhance the townspeople’s days.

‘Clock’ used 162 actors and was filmed in Cesky Krumlov in the Czech Republic.

Guinness Marketing Manager at Diageo Nick Britton said, “We expect the clock to strike a chord with Guinness-drinkers who’re also Made of More and do not settle for the ordinary and who love the distinctive look and taste of Guinness and our iconic advertising”.

The TV ad will run for a number of months.

In advance of the TV premier, the ad is now online at  http://youtu.be/ZAaNbzydxiA.

Sign up for Drinks Industry Ireland

Get a free weekly update on Drinks Industry trade news, direct to your inbox. Sign up now, it's Free