Guinness launches off-trade promotion
During the months of June and July off-trade consumers will be in with a chance to win a pair of VIP tickets to the exclusive Arthur’s Day event at St James’s Gate, Dublin.
Arthur’s Day marks the culmination of the worldwide celebrations to mark the 250 year anniversary of Arthur Guinness signing a 9,000 year lease on the St. James’s Gate Brewery.
On 24 September, Arthur’s Day celebrations will take place in Dublin, the home of Guinness, and around the world in cities including New York, Lagos, Yaoundé, Kuala Lumpur and Singapore. Live music and entertainment will be provided by some of the world’s biggest names, including the Black Eyed Peas, Estelle and Kasabian.
As part of the series of events, Hop Store 13, one of the oldest buildings at the St James’s Gate Brewery, will be converted into a live music venue for over 1,500 special guests from around the world, who will enjoy performances from global artists.
A special promotion to win VIP tickets to this event is taking place in selected stores in the off-trade, where customers will be able to pick up an entry form to enter when they come in to purchase Guinness.