Marketing

Guinness launches Hop House 13 TV ad

St James’s Gate Brewery and the streets of Dublin provide the backdrop for the latest Guinness TV ad which airs for the first time today across Ireland.

The new advert, ‘The Gathering’, showcases Hop House 13 Lager, the latest beer from the Brewers Project at St James’s Gate, Dublin, which was launched earlier this month.

The film traces the journey of Hop House 13 from its creation in the pilot brewery at St James Gate, Dublin, to celebrating peoples’ first sip of this in Hop Store 13 – the historic building which inspired the new lager’s name.

Voiced by celebrated Irish actor Cillian Murphy, the ad features Guinness Brewer Peter Simpson, the man behind Hop House 13, along with fellow brewers from The Brewers Project Luis Ortega, Fedora Heavy, Ross Kidd and Wiebke Hense.

Peter Simpson said, “I personally enjoy more flavoursome beers, so I wanted to make a lager with lots of taste and character. We all feel a real sense of community with this beer and sharing it with people in Hop Store 13 for the first time felt like the perfect way to bring Hop House 13 to life.”

 The Gathering was directed by award-winning filmmaker Philip Montgomery of LA-based Anonymous Content and produced by Irish production company Pull The Trigger. It will air on multiple channels across the island until the end of August and will be supported by an extensive outdoor, digital, social and PR campaign.

 

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