Guinness 0.0 production to increase by 300% at St James’s Gate

Follows €25m investment in new facility to meet consumer demand

New facility includes six processing vessels with a total capacity of almost 90 million pints

Production of Guinness 0.0 is set to increase by almost 300%, following an investment of €25 million in a new facility at St. James’s Gate to meet growing domestic and global demand for the non-alcoholic stout.

The new production facility includes six new processing vessels with a total capacity of 500,000 hectolitres (almost 90 million pints), and a two-storey building, where the alcohol is gently removed through a cold filtration system.

All global production of Guinness 0.0 takes place at St. James’s Gate with the main export markets including GB, Europe, US, Canada, Middle East and South Korea. In Ireland, demand continues to grow since the product launched in 2021. It is forecast that the non-alcoholic alternative will account for 10% of all Guinness trademark sales in Ireland in the coming years.

This is a major expansion in production capacity for Guinness 0.0 since it launched just two years ago. The exceptional quality of Guinness 0.0 is a result of a four-year development process, which sees the non-alcoholic alternative taking an additional day to produce in comparison to the original stout.

“This expansion in production capacity at St James’s Gate is a testament to the quality of Guinness 0.0 and the growth of the non-alcoholic category, as consumers look for more choice on different occasions,” said managing director of Diageo Ireland, Barry O’Sullivan. “We expect the growth of Guinness 0.0 to be another export success story for Ireland.”

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