Marketing

Gerard Garland joins Keepers Heart as global brand ambassador

Garland will be the ambassador for the award-winning Keeper’s Heart Irish American Whiskey

Keeper’s Heart brought its new style of whiskey to Irish shores and stores when it launched here in March this year

O’Shaughnessy Distilling Co., the family-owned Minneapolis distillery have announced Gerard Garland as its Global Brand Ambassador for the award-winning Keeper’s Heart Irish American Whiskey.

Keeper’s Heart brought its new style of whiskey to Irish shores and stores when it launched here in March this year. Led by master distiller Brian Nation, it brings together the best of Irish and American whiskeys and techniques in celebration of these two renowned and distinct distilling traditions.

Dublin native Garland joins the OSDC team with over two decades of experience in the whiskey business, having spent the last 9 years working with iconic Irish Whiskey brands such as Redbreast Irish Whiskey, Spot Whiskeys, Powers Irish Whiskey and Midleton Very Rare. His role will focus on growing and developing Keepers Heart for the Irish and International Market.

Garland commented: “I couldn’t be more excited to represent Keeper’s Heart and join a brand at the start of an incredible journey, creating a new style of whiskey that is already capturing the hearts and minds of whiskey lovers in the US and Ireland. It is fantastic to be once again teaming up with Brian as we look to build on our momentum, expand our footprint and celebrate the moments worth keeping.”

“We are delighted to have Gerard on board as Global Brand Ambassador for Keeper’s Heart. He is one of the most recognisable faces in the business and brings with him a wealth of experience combined with a passion for sharing Irish whiskey with the world – we know he is the right man for the job. We can’t wait to grow Keepers Heart together,” shared Patrick O’Shaughnessy, co-founder of O’Shaughnessy Distilling Co.

Garland was awarded Irish Whiskey Ambassador of year at Whisky Magazines inaugural Icons of Whiskey Ireland Awards in 2017, and again was highly commended in 2020.

He then went on to win Global Irish Whiskey Ambassador of the Year at the World Icons of Whisky Awards in London in 2018. Garland was the keynote speaker at this year’s Irish Whiskey Awards.

Garland holds a General Certificate in Brewing and Distilling from The Institute of Brewing & Distilling and a WSET (Wine & Spirit Education Trust) Level 2 Certificate in Wines, Spirits & other alcoholic beverages.

For additional information, please visit www.osdistilling.com/ and www.keepersheartwhiskey.com


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