Foxes Bow unveils first whiskey pouch
Foxes Bow Whiskey has recently launched a first-of-its-kind Irish whiskey pouch, disrupting the conventional bottle-first approach that’s long dominated the category.
It is aimed squarely at modern drinkers and their preferred occasions
A modern take of the traditional hip flask, this slim, shatter-free format fits in your pocket and contains three drink serves, making it ideal for moments where glass isn’t – from backpacks to match day supporter pockets, carry-ons to festival fields.
With a new generation of whiskey drinkers looking for convenience without compromise, the pouch offers the perfect blend of function and flavour.
The new 100ml flexi pouch format, featuring the same rule-breaking blend found in Foxes Bow’s flagship expression, is aimed squarely at modern drinkers and their preferred occasions: festival season, gifting, the great outdoors, premium RTD upgrades, and drinks at a friends house.
It’s lighter, lower-waste, and designed with portability and sustainability in mind.
Alice Carroll, co-founder, Foxes Bow Irish Whiskey, said: “When we came up with this format, Tony and I had to take off our founders hats, and think as the whiskey drinkers we are.
“When we did that, we thought about all the places we personally would like to enjoy whiskey, and realised that a lot of the best memories happen in places where you can’t bring glass.
“It’s bold but practical, and very Foxes Bow: great whiskey, zero hassle.”
This launch continues Foxes Bow’s reputation for innovation and cultural relevance.
Since its debut, the brand has gained acclaim for its non-traditional maturation, design-led packaging, and energetic tone of voice, all crafted to appeal to a new generation of whiskey drinkers tired of ‘old man’ tropes.
Available nationwide in Carry Out stores from 25 August, and in Aldi from 11 September as part of the Grow with Aldi programme.
- Product at a glance
- 100ml pouch = 3 drink serves.
- Resealable cap to enjoy now or later.
- Same bold blend: bourbon barrel maturation, finished in oloroso sherry and rye whiskey casks
- Pocket-friendly, lightweight + shatter-free.
- For all the places whiskey belongs but glass doesn’t – festivals, BBQs, camping, in the great outdoors, on holidays, après ski, watching a match etc.
- Perfect straight, over ice, or added to your favourite drink.
Where to find it
- IrishMalts.com: Online from 28th August (International)
- foxesbowwhiskey.com : Online from 28th August (International)
- Carry Out: In stores from August 2025 (Ireland)
- Aldi: Rolling out in 64 stores from September 2025 under Grow with Aldi (Ireland)
- RRP: €6.99
- US and UK listing announcements to follow.
