Off-trade

Fierce Mild’s new non-alcoholic beer launches in Irish markets

Fierce Mild is brewed with a special yeast and a trilogy of hops ensuring the beer retains its full expression

Fierce Mild specialise in non-alcoholic beer only, using a unique brewing process and a specialised yeast

Fierce Mild is the latest innovation in the non-alcoholic Irish beer market.

Brewed in Dundalk, Fierce Mild is a refreshing, extra pale ale that defies convention and offers a great tasting experience.

Here to challenge the norms of big beer brands and offer a truly satisfying alternative, Fierce Mild is a brand that embraces contradictions and champions character.

Designed for the curious, open-minded, and progressive beer enthusiasts, this is a session ale for the session that never has to end.

Brewing differently

While most non-alcoholic beers are made by removing the alcohol from regular beer through heating, vacuum distillation or reverse osmosis, Fierce Mild is brewed with a special yeast and a trilogy of hops ensuring the beer retains its full expression from the outset.

The result is a non-alcoholic beer that is intense in flavour yet mellow enough for any occasion.

Fierce Mild’s brewer once created renowned alcoholic beers and saw a gap in the market and dedicated his craft to producing a non-alcoholic offering. Now, Fierce Mild stands as a testament to his vision and expertise.

Focus on creation

“At Fierce Mild, we focus on creation, not replication,” said Fergal Carroll, co-founder, Fierce Mild.

According to Carroll, other non-alcoholic beers try to mimic traditional styles, but he aimed to create a beer with its own character.

This recipe has been carefully crafted over many years of tweaking, trials, and plenty of errors.

Fierce Mild specialise in non-alcoholic beer only, using a unique brewing process and a specialised yeast.

“With years of experience in ingredient procurement from around the world and our background in the Australian brewing industry, we bring the best of international beer to Fierce Mild.”

Fierce Mild is now available online and in restaurants, bars, and alternative venues such as premium cafes, theatres and cinemas across Ireland.

For more information, visit here.


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