Off-trade

Exclusive Taste of Portugal at Carry Out

A new and exclusive Portuguese Wine Collection is now available in Carry Out outlets having been launched recently at the Portuguese Ambassador’s Residence in Dublin.

Portugal’s potential as a leading wine producer is now being realised and the quality and variety on offer is impressive, says Carry Out’s Wine Buyer Gary Ring who adds that Portuguese winemakers are producing top quality wines that surprise both for their quality as much as for their uniqueness.

“Portugal has a rich heritage that marks the wines out as different and fascinating and we’ve tapped into this rich source for our latest new Carry Out exclusive collection,” he stated.

The growing Irish taste for Portuguese wine possibly reflects greater numbers holidaying in the country, with Portugal’s tourism board reporting a 23.4% increase in Irish tourists last year.

In the recent Sommelier Wine Awards, the UK’s only trade-based wine competition, Portugal had the highest medals-to-entries ratio, taking a total of 95 medals including two Critics’ Choice Trophies, 17 Golds, 31 Silvers, 21 Bronzes, and 26 Commended accolades.

Portugal’s whites, particularly the Vinho Verdes, proved popular with the tasters and the Douro’s reds were another strong winning category.

The Star Buy in the new wine collection is Herdade Sao Miguel. On consumer promotion for the launch at half price, just €14.99, this award-winning fruity red is a smooth and elegant wine for any occasion.

For those who like oak-aged layered complexity in their red wine, another Carry Out Portuguese red is the Quinta Aciprestes Douro, a red from the oldest demarcated wine region in Europe, the Douro Valley, which retails at only €16.99 (33% off).

The AlvarinhoMorgado Da Villa, one of the world’s most surprising whites, is a great trade-up from Sauvignon Blanc and at €14.99 is on consumer promotional discount of 33%.

Carry Out’s Alvarinho is a sibling to a Vinho Verde which also features in the exclusive new collection at just €11.99 and is just 10.5% ABV, a Summer lunch option.

Ciconia white and red options, at €12.99, encapsulate Portugal’s modern classy winemaking. The Rio Dos Patos red and white duo priced at €10.99 each are real all-rounders for drinking either with food or on their own.

There are over a dozen wines in the new Portuguese wine collection from Carry Out with consumer price promotion discounts of between 33% and 50%.

Marking the launch of the June promotion, a Facebook competition is giving away a wine tour to a villa resort in Portugal including flights, accommodation and five days of hosted wine-tasting.

Carry Out, Ireland’s leading specialist off licence franchise, was acquired seven years ago in 2009 by the Barry Group, complementing its Costcutter and Quik Pick convenience retail brands.

There are now over 100 independently-owned Carry Out off-licences countrywide with one new Carry Out opening practically every fortnight during 2015.

 

 


Sign Up for Drinks Industry Ireland

Get a free weekly update on Drinks Industry trade news, direct to your inbox. Sign up now, it's free