Marketing

Dublin Liberties Distillery’s record sales

The Dublin Liberties Distillery achieved record sales growth over the past 12 months as global sales of its 'Dubliner' and 'Dublin Liberties' Irish Whiskey brands grew year-on-year by 21% for the April 2020 to March 2021 period.

 

The Dublin Liberties Distillery opened its state-of-the-art whiskey distillery and visitor experience on Mill Street in Dublin’s Liberties in 2019.

The Dublin Liberties Distillery opened its state-of-the-art whiskey distillery and visitor experience on Mill Street in Dublin’s Liberties in 2019.

Despite the temporary closure of licensed premises due to Covid-19 impacting the on-trade market, combined sales of both brands for the year topped 75,000 cases for the first time, taking the total number of cases sold since their launch in 2017 to over 208,300 in over 25 markets.

Dubliner was among the top four Irish whiskey brands in Germany, Poland, Russia and Ukraine while over 29,000 cases were sold in the key US Irish Whiskey market.

Domestic sales also performed positively, with year-on-year growth of 44%.

“We sold just under 900,000 bottles this year, driven mainly by sales in our key markets of the US, Germany, Ukraine, Ireland and Australia” said Fergus Murphy, General Manager at The Dublin Liberties Distillery, “while we also saw encouraging growth in emerging markets despite the pandemic.”

The DLD, which opened its state-of-the-art whiskey distillery and visitor experience on Mill Street in Dublin’s Liberties in 2019, is majority-owned by Quintessential Brands Group in partnership with Stock Spirits.

 

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