Marketing On-trade

Drinks & hospitality industry celebrate being #TogetherAgain

With the lifting of the restrictions, the drinks and hospitality industry are celebrating being #TogetherAgain with a new marketing campaign.




“It’s great to be #TogetherAgain and to see that people across the country can reconnect in their favourite pubs" said Drinks Ireland Director Patricia Callan.

Hospitality businesses have been celebrating the lifting of the remaining restrictions on venues and have been busy welcoming customers back after a challenging two years.

Following a successful re-opening weekend in January, the trade and it’s suppliers are focusing now on driving recovery throughout 2022.

Drinks Ireland, which represents drinks manufacturers and suppliers, has launched its #TogetherAgain campaign highlighting all the work that’s taken place in venues over the past two years with support from drinks companies to ensure they remained viable and open where possible.

The campaign celebrates the wider reopening of the sector and encourages customers to support their favourite local venues, a vital part of the social fabric and local economy of towns and villages across Ireland.

To mark the campaign’s launch and the reopening of the sector, Drinks Ireland released a new video featuring the Franciscan Well Bar and Brewery in Cork, looking at the importance of being #TogetherAgain for hospitality businesses, their suppliers and valued customers.

“It’s great to be #TogetherAgain and to see that people across the country can reconnect in their favourite pubs” said Drinks Ireland Director Patricia Callan, “valued customers can sit at the bar counter, friends can once again hit the dance floor and comedy, music and other live events can take place at capacity.”



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