On-trade

Diageo One app for on-trade customers launches

App is a one stop location for customer support, digital assets, invoices, trouble shooting, recipes and business insights

14 publicans across Ireland have been testing the Diageo One app and have provided positive feedback

Diageo One, the B2B e-commerce platform created for on-trade customers in Ireland, has launched a new mobile friendly version of the app, which, after careful customer feedback has been updated to reflect the daily challenges and issues bar managers and owners need assistance with.

Not only can customers now access the best ordering experience from their pocket, but the app is also a one stop location for customer support, digital assets, invoices, trouble shooting, recipes and business insights, to assist publicans across the country in growing their business.

The app, which is free to download on IOS and Android platforms, enables customers to access Diageo One on the go, offering quick and secure access, facilitating an omni channel ordering process that allows customers to start their orders on one device and finish on another, even if they need to pause and resume at a later time.

Deborah Maher, regional sales & quality manager for Diageo in Dublin, said: “We are eager to help our customers be as efficient as possible with their time and how they engage with Diageo, so being able to place an order anytime of the day regardless of where you are, with digital confirmation in seconds, is a game changer. The Diageo One app provides our publicans with a multitude of branded assets in one location and streamlines their needs, simply, at the touch of a button.”

Since February 2023, 14 publicans across Ireland have been testing the Diageo One app and have provided positive feedback.

Tim Giblin, co-owner of The Tolka House said: “The Diageo One app is a user friendly, one stop shop for everything I could possibly need in the everyday running of my bar. In a fast-paced environment like this, I can jot down an order and place it anywhere, anytime, day or night, which frees me up to spend more time with customers and staff. The app offers me all my up-to-date invoices, in one location which streamlines my accounting delivering a level of transparency I haven’t previously had. The app also offers recipes, training, ideas, and tips for growing my business.

“For anyone that hasn’t used the Diageo One app I would greatly encourage them to embrace this technology, download and integrate it into your everyday. We all have a phone in our pocket, and this is more than just an ordering platform, there is a wealth of information at your fingertips that will make your life easier.”

To use the app, Diageo customers can simply enter their existing credentials for their Diageo One account. Once they are logged in, they can use the app just like they would use the Diageo One portal. Diageo customers can register for an account on the app.


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