Competition sees Red Bull’s profits slump
Nevertheless, Red Bull’s UK Sales Director Jamie Rake described it as a “strong performance” when the huge increase in competition in the energy drinks market is taken into account.
“It is a highly competitive market and it’s important to get our share of space,” he said, “That’s the big challenge. It feels like the marketplace is more driven by promotion than ever before.”
AC Nielsen figures indicate a 5.2 per cent increase in sales to £200.4 million for Red Bull to 19th March this year but other brands such as Monster and Rockster are proving significant competition for the brand internationally.

There was a 5.2 per cent increase in Red Bull sales to 19th March this year.