Marketing

Coca-Cola top brand spend outdoor in December

Coca-Cola topped the spend on outdoor advertising last December according to PML/Posterwatch with a spend of €615,065 at ratecard.

Heineken Lager took third place spending an estimated €485,793, one above Guinnness Draught which spent €391,577. MEAS came in in sixth place spending for December at €239,107 with the Heineken Cup taking eighth place with a spend of €203,400. This put Heineken Lager as top spender in the Alcohol category with Guinness in second place and it put the Heineken Cup in third place in the Alcohol category for outdoor spend.

Coors Light took fourth place spending €87,374, Southern Comfort took fifth place spending €78,712, WKD in sixth place on €76,603, Smithwick’s in seventh place with €76,534 and Bulmers Original in seventh with a spend of €75,456.
At €1.6 million, outdoor spend on Beers & Ciders made it the second-top spending category after  Telecoms.

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