The new packaging was unveiled at a tutored tasting held recently by Tullamore Dew’s Global...
Marketing
27th September for Arthur
Last year, hundreds of thousands of people across Ireland and millions more worldwide came together...
Bushmills to sponsor Irish Open
As the official whiskey of the 2012 Irish Open Bushmills will have exclusive whiskey pouring rights...
Kopparberg Naked Apple – Taste The Apple
This is why it has recently launched Kopparberg Naked Apple to reinvigorate the Apple Cider...
Taoiseach marks €100m Midleton expansion
This represents the second €100 million investment by Pernod Ricard, the first being the...
Magners – it’s all about the campaign
The UK cider brand’s current advertising campaign ‘Made in the Dark’ ;...
Brian McGuinnenss joins Richmond
Brian brings with him extensive experience in the drinks industry following his time with Barry...
Rekorderlig – official cider partner for NME Awards
In a first for the brand, Recorderlig has placed it’s name alongside some of rock...
Drinking in our export success
We may be accused of drinking a lot, but Ireland also sells a lot of drink overseas. The impact of...
Carling Zest Set for Summer
With its light citrus flavour and 2.8 per cent ABV, Carling Zest seems the perfect Summer beer and...






