Marketing

Bushmills to sponsor Irish Open

Bushmills Irish Whiskey is to sponsor the 2012 Irish Open at Royal Portrush Golf Club next month.

As the official whiskey of the 2012 Irish Open Bushmills will have exclusive whiskey pouring rights at the tournament which takes place between 28th June and 1st July.
 
The Old Bushmills Distillery and Royal Portrush Golf Club – two icons of the North Coast of Ireland – are just four miles apart.
 
To celebrate the sponsorship, Colum Egan, Master Distiller at the Old Bushmills Distillery, is offering the winner of the tournament the ‘Freedom of the Old Bushmills Distillery’, an honour that will see the winner granted the keys to his private reserve.
 
It has been 65 years since the Irish Open was contested at Royal Portrush Golf Club and Bushmills will now be part of one of the biggest sporting events to have ever been staged on the North Coast of Ireland.
 
“With the success at Majors in recent years of Rory McIlroy, Darren Clarke and Graeme McDowell, we are a region that is no stranger to golfing success,” stated Colum who’s also going to place a bottle containing a special blend of Bushmills Irish Whiskey in a bespoke cabinet, handmade from oak that is used in the whiskey-making process.

“That bottle will have pride-of-place right here at the distillery and it will only ever be opened by the winner himself,” promised Colum.

Bushmills 21 Year-Old Single Malt Irish Whiskey was recently named ‘Best Irish Whiskey’ at the 2012 San Francisco World Spirits Competition.

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