Marketing

Carling Zest Set for Summer

Molson Coors has introduced a limited-edition lager from Carling, Carling Zest, brewed for Summer and available in 330ml bottle, four-pack and 12-pack in the off-trade with the potential of launching limited draught in some key outlets.

With its light citrus flavour and 2.8 per cent ABV, Carling Zest seems the perfect Summer beer and it’s expected that barbeque parties, pub-garden gatherings and holidays will be the main occasions when consumers will drink it. Consumer insight for the beer, an alternative to other Summer drinks such as rose wines or ciders, shows it appeals to both male and female drinkers, testing “incredibly well” with consumers drawn to Zest’s Summery appeal.

“The mission we set our brewing and innovations team was clear – make us a drink perfect for the Summer and in Carling Zest, they’ve just achieved that,” commented Niall Phelan, Ireland Country Manager at Molson Coors, “With its clear, fresh taste and a twist of citrus, Carling Zest is a perfect beer to enjoy with friends in the sun”.

Summery appeal from Carling Zest.

Summery appeal from Carling Zest.

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