Marketing

Bushmills’ whiskey & cheese paring materclasess roll out

Bushmills Irish Whiskey is collaborating with renowned cheese affineur and founder of The Cheese Tasting Company Ned Palmer to host a series of whiskey and cheese-pairing masterclasses across Ireland this November and December.

 

 

‘Black Bush & Cheese’ takes place in Dublin at Drury Buildings on Monday 2nd and Tuesday 3rd December.

‘Black Bush & Cheese’ takes place in Dublin at Drury Buildings on Monday 2nd and Tuesday 3rd December.

 

 The exclusive events in Dublin and Belfast bring the 2019 #BlackBushStories campaign to a close following a busy calendar of immersive consumer experiences throughout the country.

‘Black Bush & Cheese’ takes place at Drury Buildings in Dublin on Monday 2nd and Tuesday 3rd December. A first in Ireland for the London-based cheese expert, the events see Ned showcasing his favourite Irish cheeses as he joins Bushmills Brand Ambassador Lauren McMullan to introduce guests to the arts of whiskey and cheese tasting.

The masterclass explores the similarities between the crafts of Irish whiskey distillation and cheese-making, uncovering the significance of the maturation process in each and how this reflects in their respective flavour profiles. Alongside this, guests will  can explore a selection of complementary pairings of Bushmills’ whiskeys with artisan Irish cheeses.

Inspired by the supreme craftsmanship, passion and care that goes into creating Bushmills Irish Whiskey, #BlackBushStories celebrates those who challenge traditional thinking in their fields and live outside the box.

The collaboration forms part of the immersive event series which tells the stories of independent, spirited and extraordinary talent and aims to inspire others to follow their own passions, whatever they may be.

To register for ‘Black Bush & Cheese’ visit blackbushstories.com. To join in the conversation and keep up to date with the #BlackBushStories series, follow Bushmills Irish Whiskey on social media @BushmillsIRL.

The full schedule can be found at blackbushstories.com.

‘Black Bush & Cheese’ takes place in Dublin at Drury Buildings on Monday 2nd and Tuesday 3rd December.

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