Marketing

Bushmills Irish Whiskey to sponsor The Irish Open

Bushmills Irish Whiskey has agreed a deal to sponsor the 2012 Irish Open at Royal Portrush Golf Club. The sponsorship means that Bushmills will be the official whiskey of the 2012 Irish Open and will have exclusive whiskey pouring rights at the tournament, which takes place between 28 June and 1 July.

To celebrate the sponsorship, Colum Egan, master distiller at the Old Bushmills Distillery, is offering the winner of the tournament the ‘Freedom of the Old Bushmills Distillery’, an honour that will see them granted the keys to his private reserve.

Egan said: “It has been 65 years since the Irish Open was contested at Royal Portrush Golf Club and I am delighted that Bushmills Irish Whiskey will be part of one of the biggest sporting events to have ever been staged on the North Coast of Ireland.

“With the success at Majors in recent years of Rory McIlroy, Darren Clarke and Graeme McDowell, we are a region that is no stranger to golfing success. These three great sportsmen represent the very best of sporting achievement.”

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