Ireland’s number one Irish cider brand is rewarding loyal fans with a chance to win one of 10,000 €15 vouchers for a pizza from pizza delivery chain Domino’s.
The promotion runs across eight-packs of both Bulmers Original and Light. Each pack has a unique promotional code and consumers simply text Bulmers to 51500 for a chance to win. Winners will be instantly notified by text and sent a winning code to be redeemed through the Domino’s website or app.
“This is a great promotion for the huge number of consumers in Ireland who enjoy a night in with their favourite treats,” said Nichola McFall of Bulmers, “and for that kind of night, Bulmers and Domino’s is the perfect combination. Whether it’s Netflix night, a family celebration or a get together of friends, the at-home market is hugely important to the off-trade which we’re supporting with gusto with this sizzling offer.
“Irish cider and pizza is a marriage made in heaven and together with Domino’s, Bulmers is an established and popular trailblazer for at home occasions, particularly for adults aged 18-34.
“Our newest on-pack promotion will really appeal to our target audience and the two brands look great side-by-side. With such strong brand appeal together with the fact that there are so many vouchers to be won, this promotion will be a tangible driver of customer sales this autumn.”
The promotion runs from September 25th.