Marketing

Bulmers’ tastiest-ever off-trade promotion

Two of the country’s leading FMCG brands have joined forces to launch one of the tastiest consumer promotions on the market.

Ireland’s number one Irish cider brand is rewarding loyal fans with a chance to win one of 10,000 €15 vouchers for a pizza from pizza delivery chain Domino’s.

The promotion runs across eight-packs of both Bulmers Original and Light. Each pack has a unique promotional code and consumers simply text Bulmers to 51500 for a chance to win. Winners will be instantly notified by text and sent a winning code to be redeemed through the Domino’s website or app.

“This is a great promotion for the huge number of consumers in Ireland who enjoy a night in with their favourite treats,” said Nichola McFall of Bulmers, “and for that kind of night, Bulmers and Domino’s is the perfect combination. Whether it’s Netflix night, a family celebration or a get together of friends, the at-home market is hugely important to the off-trade which we’re supporting with gusto with this sizzling offer.

“Irish cider and pizza is a marriage made in heaven and together with Domino’s, Bulmers is an established and popular trailblazer for at home occasions, particularly for adults aged 18-34.

“Our newest on-pack promotion will really appeal to our target audience and the two brands look great side-by-side. With such strong brand appeal together with the fact that there are so many vouchers to be won, this promotion will be a tangible driver of customer sales this autumn.”

The promotion runs from September 25th.

 

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