Budweiser has recently unveiled a brand new look. The number one beer in the off-trade (AC Nielsen Volume Data (Audit) MAT Aug 2008) has redesigned its secondary packaging to maximise visibility, just in time for Christmas.
The bold new design communicates the brand’s premium and quality positioning but retains the iconic red colour linking the tradition, authenticity and brewing heritage of Budweiser. The packaging update comes just in time for the all important Christmas market, ensuring maximum impact on-shelf so that it remains at the forefront of customers’ awareness.
Amy Copeland, assistant brand manager, Budweiser, comments: “Over the years Budweiser packaging has always stood out and this new look will ensure that the great tasting beer inside is reflected by great-looking packaging on the outside. Since brewing began back in 1876, Budweiser has always stood for authenticity. Budweiser brew masters use only the highest quality barley malt, hops and rice and water to craft our premium beer.”
Budweiser has pack formats to suit every occasion for the festive period, from small get-togethers to big gatherings over the party season. The new packaging design is part of an overall campaign designed to reinforce Budweiser’s commitment to quality. The campaign will appear across television, outdoor and press, and will be supported in store by a full visibility suite of point of sale.