Marketing

Bud claims ‘most valuable’ crown from stablemate

Budweiser has overtaken longstanding leader Bud Light as the most valuable beer brand in the world at $7.5 billion (up 6%) according to Brand Finance’s annual report of the 25 most valuable and strongest beer brands in 2019.

 

Bud’s global sponsorship of the 2018 World Cup is thought to be behind the brand’s success.

Bud’s global sponsorship of the 2018 World Cup is thought to be behind the brand’s success.

Bud’s global sponsorship of the 2018 World Cup is thought to be behind the brand’s success.

Bud Light’s value fell 5% to $7.0 billion at a time when Bud brand owner AB InBev dominates the Top 25 with 11 brands (down from 13 the previous year)  but Scotland’s BrewDog becomes the highest new brewing entrant, into 19th position with a brand value of $1.5 billion.

Heineken remains in third place through brand value growth of 11.1% to $6.766 billion from 2018’s $6.090bn.

Irish beer brand Guinness hangs on in 10th position with brand value up 14.1% to $2.884 billion from $2.528bn last year.

The fastest movers in terms of growth in brand value have beenChinese brands Snow (up 51.8%) which moved up four places to seventh and Tsingtao (up 48.9%) which moved from 25th to 16th in the Top 25.

Snow is the world’s best-selling beer brand with a volume figure over twice that of Budweiser states Brand Finance. Tsingtao is the most exported Chinese beer, sold in over 100 countries and regions globally.

“As you can see across this year’s ranking, it is the Asian, particularly Chinese, beer brands that are seeing the highest brand value growth,” comments David Haigh, Brand Finance’s Chief Executive, “With demand for beer at an all-time high in China and predictions of inflated growth over the coming years as a result of greater disposable income from the emerging middle class, this trends looks set to continue. If these brands begin to expend beyond China and into new markets we could potentially see some very stiff competition to established Western beer brands.”

 

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