Marketing

B&F to distribute Boann

Boann Distillery's award-winning range of spirits including ‘The Whistler’ Irish Whiskey, Silks Gin and Merrys Cream Liqueurs is to be distributed exclusively by Barry & Fitzwilliam in the Republic of Ireland.
Boann Distillery's award-winning range of spirits is to be distributed by Barry & Fitzwilliam.

Boann Distillery’s award-winning range of spirits is to be distributed by Barry & Fitzwilliam.

Until now, customers in Ireland could only purchase Boann’s spirits online or through a small number of specialist retailers.

Barry & Fitzwilliam, has “a vast reservoir of experience and knowledge of the spirits trade and a complete distribution logistic which will give Boann’s brands the opportunity of national distribution and availability to all,” said Boann Distillery Founder Pat Cooney.
The family-owned distillery is still celebrating the international success  of its Boann Single Pot Still ‘New Born’ being crowned ‘World’s Best New Make & Young Spirit 2021’ in the recent World Whiskies Awards.
This accolade in March came just weeks after ‘The Whistler’ range of Irish whiskeys was awarded two Gold, one Silver and two Bronze gongs in the same competition.
June will see the launch of Boann’s first-ever distilled gin – Silks – inspired by the historic Bellewstown Racecourse near its distillery just outside Drogheda.

Silks is distilled in small batches with 14 different botanicals including signature botanicals hand-picked from the family’s orchards – Apple blossom from the trees, honey from the bees and Elderflower from its hedgerows.
The botanicals are macerated for 24 hours before slow distillation with vapour infusion in Boann’s unique custom-built copper pot still.
Boann employs 70 people between its €20 million state-of-the-art distillery in County Meath and its cream liqueur facility in Clonmel, County Tipperary.
Barry & Fitzwilliam, also very much a family company, is Ireland’s largest independent premium drinks distributor with over 3,500 accounts.

Operating from Cork and Dublin, it represents over 120 premium wines, spirits and beer brands.
“The combination of this and the marketing skills of Pat Cooney and family can only lead to further success for both companies,” said Barry & Fitzwilliam’s Managing director Michael Barry.

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