Beer tastings with ThisIsBeer.ie

Despite the fact that over 40,000 beers from around the world are produced using just four natural ingredients – hops, barley, water and yeast – a quarter of Irish consumers still believe the beer brewing process involves chemicals, according to a survey conducted by ThisIsBeer.ie.

With just one in 10 of those surveyed believing that beer is produced naturally, ThisIsBeer.ie is hosting a series of events this November, designed to celebrate beer’s four natural ingredients and challenge misconceptions around one of the nation’s favourite beverages.

ThisIsBeer.ie, a Heineken Ireland initiative, functions as a hub for beer enthusiasts and those who enjoy an occasional beer.
The website includes expert video blogs, beer tasting notes, food matching tips and information on beer’s four natural ingredients; hops, barley, water and yeast.

ThisIsBeer.ie has already hosted one multi-sensory beer tasting experience at The Kiln, Cork on Thursday Nov 8th and will be doing so again at 4 Dame Lane, Dublin, on Monday Nov 12th, Tuesday Nov 13th and Wednesday Nov 14th.

experts Marc Stroobandt and Fiona Smith will bring to life beer’s completely natural brewing process and excite the senses, flavour-matching a range of beers with different foods.

Beer fans can book their spot at the multi-sensory beer tasting experience on the This Is Beer Facebook page:
www.facebook.com/thisisbeerIE. For more information on ThisIsBeer.ie please visit www.thisisbeer.ie.