Beer & Cider drops Q1 OOH spend 5.1%
Heineken was also top spender in Q1 on ambient media with an 8.02 Share Of Voice.
Coca-Cola was the fifth top digital OOH advertiser in Q1 and Diageo Ireland came in in seventh place with a share of 1.94 per cent, down 32 per cent.
As a category, Beers and Ciders had a 5.1 per cent share of OOH advertising in Q1, a decline of 14 per cent overall.
After Food and Telecoms (19.28 per cent and 11.68 per cent respectively) the Beers & Ciders category took a 9.67 per cent Share Of Voice.