Marketing

Beam shoots Kilbeggan ads for brand relaunch in Q2

The 256 year-old Kilbeggan Distillery and Kilbeggan village was the starring attraction for a new viral advert in support of the rebrand launch of Beam’s new acquisition, Cooley Distillery and its flagship Kilbeggan Irish Whiskey brand.

Walton Isaacson, one of the top US creative agencies, flew into Ireland this week to film a series of adverts for Kilbeggan Irish Whiskey last week with the main shoot taking place in Kilbeggan Village in and around the grounds of the old distillery.

The shoot was set up to produce a number of viral ads which were shot specifically for the US market and whichc will be rolled out to support the rebrand due to take place in Q2 2013. 

Walton Isaacson also works with other brands from the Beam stable such as Knob Creek, Courvoisier and Skinny Girl.

Creative director Mark Westman with the US film crew in Kilbeggan Distillery shooting adverts for Kilbeggan whiskey for the US market.

Creative director Mark Westman with the US film crew in Kilbeggan Distillery shooting adverts for Kilbeggan whiskey for the US market.

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