Marketing

Barry & Fitzwilliam introduces two new ‘organics’

Chateau Lynch Bages and the Cazes Family Collection have introduced organic wines for the first time to its 2013 selection for Ireland.

The two formed part of a tasting at the Herbert Park Hotel recently when Jean Charles Cazes joined guests for a tasting hosted by distributors Barry & Fitzwilliam.

Although comprising only five per cent of all grapes grown in France, there’s a perceptibly growing demand for organic wines in countries like France, Germany, Switzerland, Belgium and even Japan (who’re particularly conscious of being eco-friendly – their own nuclear disaster still fresh in their minds).

So Michel Lynch Organic White 2010 and Red 2009 have been added to its portfolio available here.

As a separate part of The Cazes Collection & Lynch Bages eco-friendly drive, the company’s also considering becoming involved in a re-afforestation programme.

It has already taken on eco-friendly packaging for its labels and invested in slightly lighter bottles. It has taken the company four years to get to this stage in the production of eco-friendly wines.

“Organic wines are becoming a trend, to my mind as the French tend towards more eco-friendly products in many areas of the retail industry including wine,” explained Jean Charles (who took over the vineyard from his father Jean Michel in 2007).
The Cazes family originally took ownership of Chateau Lynch Bages in 1932 and the company remains 100 per cent family-owned. Jean Charles represents the fourth generation of the family to be involved in the wine business and his father’s crowning achievement was the establishment of ‘Village de Bages’ a hub dedicated to wine and food with a gift shop, a restaurant, a butchers and a cooking class numbered among its attractions for the visitor to the area.

The Lynch Bages estate produces 30,000 cases of Grand Vin and 15,000 cases of second and third wines.

B&F’s Cazes Collection & Lynch Bages tasting comprised Michael Lynch Classic White 2011 and Red 2009, Michel Lynch Organic White 2010 and Red 2009, Michel Lynch Reserve White 2001 and Red 2009 as well as Chateau Villa Bell Air White 2010 and Red 2010.

In addition, Pauillac de Lynch Bages, Echo de Lynch Bages and Chateau Lynch Bages 2008 (aged in 75 per cent new wood French oak for 15 months) were also available at the tasting.


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