Marketing

Barefoot set to roll out Buttery Chardonnay in Ireland

Barefoot, the number 1 US wine brand in Ireland, will be rolling out its Barefoot Buttery Chardonnay to the Irish market this October 26th. 
Being launched here on October the 26th, since its launch in the UK in 2021 Barefoot Buttery Chardonnay sales are up 220% over the last 52 weeks.

Being launched here on October the 26th, since its launch in the UK in 2021 Barefoot Buttery Chardonnay sales are up 220% over the last 52 weeks.

“Creamy and smooth, Barefoot Buttery Chardonnay is bursting with Pineapple aromas and layers of toasty Oak that perfectly complement the smooth and delicious Vanilla finish,” states the company which describes Barefoot Buttery Chardonnay as a perfect accompaniment to an indulgent chicken in cream sauce, a cheeseboard or fresh crab, served with plenty of butter.

“Barefoot is all about creating wines that are fun, approachable and flavourful” says Philip Lynch, Country Manager for Ireland at E&J Gallo Winery, “and Barefoot Buttery Chardonnay ticks all those boxes.

“’Buttery’ is an approachable and easy to understand term that nicely expresses the creamy notes of the wine and Barefoot Buttery Chardonnay’s success to date suggests that this is something that resonates with consumers on both sides of the Atlantic.”

Since its launch in 2021 Barefoot Buttery Chardonnay continues to rapidly grow in the UK, up 220% over the last 52 weeks, emulating the performance of the Buttery Chardonnay category Stateside which has seen a 12% growth.

Barefoot Buttery Chardonnay 750ml has an ABV of 13.5% and will be available from Tesco and wholesalers nationwide from Monday October 26th.

 

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