‘Babes in bits’ wins Best Film in DARE2BDRINKAWRE.ie

An online interactive comic – where readers can make drinking choices on behalf of the ‘hero’ – and a ‘Big Brother’-style pseudo-documentary about a girls’ night out were among the winning entries at the fourth annual DARE2BDRINKAWARE.ie awards ceremony recently.

The winners in the 2011 DARE2BDRINKAWARE.ie competition were announced at the awards ceremony which took place in Dublin County Council’s Wood Quay Venue in Dublin. 

In total, six prizes were awarded:
             Best Film: ‘Babes in Bits’ produced by ‘Bibs Productions’ from     
        IT Tallaght

             Best Film – Runner-Up: ‘The Conversation’, produced by
        ‘Delay No More Productions’, also from IT Tallaght

–          Best Multimedia Project: ‘drinkaware comic’ produced by TJ     
           Fogarty and Roy Duggan from Limerick Institute of Technology

–        Best Multimedia Project – Runner-Up: ‘Do You Know?‘        produced by Catharina Demmel and Sophie Douala from Dublin     Institute of Technology

        Public Vote – Best Film: ‘Babes in Bits’ produced by ‘Bibs     Productions’ from IT Tallaght

–               Public Vote – Best Multimedia Project: ‘drinkaware comic‘     produced by TJ Fogarty and Roy Duggan from Limerick     Institute of     Technology.
Each category-winner won €1,000 in prize money with the runners-up in ‘Best Film’ and ‘Best Multimedia Project’ winning €500.
DARE2BDRINKAWARE.ie is a competition for film and multimedia students, aimed at highlighting young people’s attitudes to alcohol. The competition, sponsored by drinkaware.ie, is organised by the Digital Hub Development Agency (DHDA).
This year’s competition highlighted how students can use new technologies and social media in innovative and thought-provoking ways to comment on young people’s attitudes to drinking.

According to Fionnuala Sheehan, Chief Executive of drinkaware.ie, “The introduction of a multimedia category to DARE2BDRINKAWARE.ie this year has really added another layer to the competition. In contrast to other mediums, the multimedia entries are interactive, meaning the viewer connects with the issues being highlighted in a different way.  One of the short-listed entries, for example, was designed to highlight how drinking impacts on your senses by using a memory card game.  Another was a website that allows users to share their experiences with alcohol and play a game about not succumbing to peer pressure to drink to excess.
“This year’s entries show that Irish students are becoming increasingly adept at using digital media tools to tell a story or bring home a message.  Indeed all of the short-listed entries – both film and multimedia – have approached the competition in an innovative and original way, with shortlisted films using props such as bathroom mirrors, pin-boards collages and fictional phone apps to highlight the consequences of excessive drinking.”
At the event, acclaimed Irish film director Juanita Wilson – whose film ‘As If I Am Not There’ has been shown in Irish cinemas in recent months to international acclaim – delivered the keynote address.
According to Juanita, “It’s great to encourage young people to tackle difficult and challenging subjects, especially one so close to all our lives.  I doubt there is anyone in Ireland who has not been touched adversely by the effects of alcohol abuse”.
The winning films and multimedia projects – and all shortlisted entries for the 2011 DARE2BDRINKAWARE.ie competition – are available to view on

.  The film and multimedia projects were judged by a panel comprising: RTÉ and Lyric FM Presenter John Kelly; SiliconRepublic.com Editor John Kennedy; Editor of Film Ireland Ross Whittaker; Head of Education at the Irish Film Institute Alicia McGivern; Rebecca Murphy from the Union of Students in Ireland and representatives from drinkaware.ie and The Digital Hub.

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