The Absolut Fringe represents the largest sponsorship campaign for the Absolut Vodka brand and it’s being supported by a full 360-degree campaign including outdoor, radio, online, events and experiential, on-trade and off-trade initiatives.
The partnership for the brand fits with the long-standing association Absolut has with the world of creative and cutting-edge artists and the Festival is renowned for showcasing fresh new Irish and international artistic voices. This sponsorship, together with the Galway Arts Festival, firmly establishes Absolut as a creative pioneer in the minds of the target consumer, states IDL Pernod Ricard.??This year is the 17th anniversary of the Festival which runs from September the 10th to the 25th, presenting an eclectic range of art forms encompassing dance, visual arts, installation art, theatre and music in a variety of locations dotted throughout the capital. Last year over 100 acts participated at the Festival with an attendance in excess of 50,000.