Marketing On-trade

7UP implements on-trade Winter Wonderland promotions

7UP, Ireland’s number one lemon & lime soft drink in the licensed trade, has announced sponsorship of the 7UP Winter Wonderland, Ireland’s newest, biggest and most dazzling winter park. Set in The Royal Hospital, Kilmainham, Dublin and with no admission fee, 7UP Winter Wonderland will be the first event of its kind and scale in the country.

This extensive festive showcase runs for four weeks with free onsite entertainment, Ireland’s largest ice-rink, Christmas markets, free visits to Santa Claus and a range of exciting winter attractions for all ages.

To support the initiative, 7UP is implementing promotions in the licensed trade in the run-up to Christmas where consumers will have the chance to win prizes including free passes to some of the main event attractions.

Among the 7UP Winter Wonderland features is Mission Space, a brand new ride, never before seen in Ireland or the UK, that will have passengers soaring 80 metres high on the Dublin skyline, totally dwarfing some of the city’s tallest buildings, like the 60 metre high Liberty Hall.   
For more information on 7UP Winter Wonderland visit

cap: 7UP is implementing promotions in the licensed trade in the run-up to Christmas.

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