Marketing

7th Whiskey Live

Two sell-out sessions - 1.30pm to 5pm and 6.00pm to 9.30pm - marked the return of Whiskey Live to The Printworks at Dublin Castle recently.

Over 70 exhibitors were present with many offering exclusive tastings on new products.

12 masterclasses provided attendees with the opportunity to delve further into the world of whiskey in the company of some notable experts.

Now in its seventh year, Whiskey Live Dublin is an international celebration that brings together an eclectic range of Irish and international whiskeys along with food and a variety of entertaining whiskey masterclasses. Exhibitors from other drink categories such as craft gin and vodka were also present.

Presented by the Celtic Whiskey Shop, Whiskey Live Dublin showcased both the long-established and new arrivals to the Irish whiskey scene.

Visitors had a unique opportunity to sample whiskey, barrel-aged beers, whiskey cocktails and other Irish spirits including gin, vodka and poitín whilst rubbing shoulders with producers and distillers from the industry.

Some of Dublin’s best restaurants were also present with food pairings to match some of the whiskeys being sipped on.

Masterclasses included: Hamish Torrie, Director of Global Responsibility for Glenmorangie Scotch Whisky; Bushmills Master Distiller Colum Egan on The Building Blocks of Bushmills 21 Year-Old and The Brabazon Bottling Series with Teeling’s Master Distiller Alex Chasko.

Tickets to Whiskey Live were priced at €42.00 plus booking fee with the Celtic Whiskey Shop donating €10 per ticket to Down Syndrome Dublin.

“As Whiskey Live Dublin grows each year in both the number of attendees and exhibitors, we look forward to seeing the donation to Down Syndrome Ireland grow, too,” said Celtic Whiskey Shop owner Ally Alpine.

The total charity donation for this year was €13,720.

For further information on the exhibitors visit www.whiskeylivedublin.com.

 


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