Marketing

£600,000 aid package announced for Belfast

NI’s Stormont is to immediately commit £600,000 to an advertising campaign aimed at getting people back to Belfast following a falling away in footfall to Belfast city as a result of the flag protests there.

The announcement by Finance Minister Sammy Wilson was welcomed by Pubs of Ulster’s Chief Executive Cline Neill who stated,  “Over the last number of weeks Pubs of Ulster has been working closely with a number of Northern Ireland Ministers, as well as representatives from all of the main political parties, to find ways to support local businesses affected by the on-going flag protests.  Whilst Belfast is the most critical and needs immediate help, these discussions will continue to ensure that the second phase of support –focused on all of Northern Ireland – is delivered in the very near future”.

He continued, “The bottom line is that most businesses, particularly in the hospitality sector, depend on people coming through the door and this is where the greatest and most immediate support is needed.  
 
“Pubs of Ulster is continuing to work across the board to ensure that everything that can be done, is being done to boost confidence and let people know that Belfast is very much open for business.  However, we cannot stress enough that as well as political support, we need the people of Belfast to get behind this. We want the advertising campaign to act as a call to action, encouraging people to get back in our pubs, back in our restaurants and back in our shops.”

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