6.2% of all Irish households purchasing non-alcoholic drinks in January
Sales of low and no-alcohol soared by more than 47% (Photo by Kevin Malik)
The latest Irish grocery data from Kantar shows that take-home value sales within the four weeks to 26 January 2025 increased by 6.5% compared to the same period last year.
Following a period of festive spending and seasonal celebrations, shoppers in Ireland continued to spend despite Dry January replacing New Year celebrations.
Emer Healy, business development director, Kantar, said: “Dry January was in full swing this year with 6.2% of all Irish households purchasing non-alcoholic drinks in January. Sales of low and no-alcohol soared by more than 47% with shoppers spending an additional €620k during the month versus last year.
“However, not everyone took part in Dry January this year as shoppers also spent an additional €7 million on Beer & Cider.”
Online sales rose by 14.5% year-on-year, with shoppers spending an additional €27.4 million through this channel.
Within the latest 12-week period, the number of online shopping trips increased by 11.7%, while new shopper recruits arrived online with more than 19% of Irish households purchasing online.
January also saw shoppers returning to store more often, making on average 23 trips to store but picking up less volume per trip, which was down 1.6% versus last year.
Healy added: “Spending on promotion rose by 8.4% with shoppers spending an additional €72 million versus last year. This is the highest level of sales on promotion we’ve seen since February 2021.”
