‘How 2.0 Market Your Business Online’ deals with:
- Pay per click advertising
- Search engine optimisation
- Promoting your business on Facebook
- What the Hell IS Twitter?
"Every day we get asked the same questions by our customers,” says Karl Murray, the founder of How 2.0 Market Your Business Online and digital marketing agency Ingage, “Should we be on Twitter? How do I get followed on Facebook? How do I get the most out of online advertising?
"And every day we see people putting their efforts into the wrong areas of onlinemarketing.
"We came up with the first How 2.0 to give people the tools and direction that they can apply to increase sales. It was a huge success so in this, the second How 2.0 conference we’ll be updating the information based on feedback we received to reflect the more practical requirements of delegates.”
On the day, the How 2.0 Conference will have a host of online marketing professionals explaining how business people can utilise online channels to generate enquiries, increase sales (while increasing awareness) and developing brand loyalty.
The conference will be held in two sections. The ‘Wow’ and the ‘How’. The morning sessions are the Wow sessions.
"We see lots of businesses succeed simply by knowing what tools and platforms are out there," he says, "The purpose of the Wow sessions is to ensure that delegates identify these Platforms to move ahead."
The Afternoon is all How. Uniquely, all delegates will have a choice of three 90-minute workshops to attend. Workshops will include Pay per click advertising, Facebook, Blogging, e-mail Marketing, Linkedin and other practical sessions that they can take away and apply to their business.