Global beer sales pick up again in 2010

Beer sales picked up again in 2010 after the 2009 slump with China's share continuing to grow, according to the latest global briefing from Euromonitor International which analyses the state of the global beer market, looking at categories, regions, companies, channels, key trends and the opportunities impacting beer today and in the future.

Other emerging markets such as Brazil, India and Vietnam are also gaining share as the traditional beer-consuming nations in Western markets become more mature  

Euromonitor’s briefing, The Global Performance and Prospects for Beer, offers an insight into the size and shape of the beer market in both the on- and off-trade, highlighting buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces.

It identifies the leading companies and brands by total volume, offering strategic analysis of key factors influencing the market – be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and the criteria for success.