Cognac – a healthy market
Over the last year figures from the Bureau National Interprofessionnel du Cognac suggest that Cognac sales have reached their highest-ever sales volumes and values with some 15.9 million cases or 190.2 million bottles of Cognac purchased over the last year (up 10.2% in volume) which puts global turnover for Cognac at around €3 billion, up 15.2% in value.
Interestingly, only about 2% of global Cognac production is consumed in its home market of France. The rest – 97.7% – is exported to 160 countries around the world.
But in Europe consumption volumes were up 10.1% to 3.5 million cases and values were up 8.1% according to BNIC figures.
A recent report from the IWSR suggests that the freeing up of Cognac stock has helped fuel growth in the UK, Germany, Ireland and Sweden.
Cognac in Ireland
The Irish consumer too has a soft spot in their wallet for Cognac. Despite it’s small consumer base Ireland still ranks in the top 21 markets for Cognac exports.
In the year to October Ireland had shipments of 1.2 million bottles or 100,000 cases. Nearly all of this (98%) was VS Cognac.
This ties in with IWSR figures for Cognac in Ireland which suggest that Cognac saw growth of 4% between 2015 and 2016 from 105,300 cases to 109,500 cases. IWSR predicts that the CAGR rate is set to increase by 1.7% between 2016 and 2021.
Hennessy
Craft the perfect Christmas and share a glass of something truly special with a gift set from Hennessy Very Special, VSOP Privilège and Hennessy XO. These can be the perfect for customers, with each sip offering a distinct sensation and an extraordinary story shared.
Hennessy Very Special
Hennessy VS, the world’s most popular cognac, was centuries in the making. Its intense character and full-bodied flavours reveal its liveliness whether enjoyed neat, on ice, or with a mixer. The classic bottle is accompanied by a beautifully-designed Hennessy glass.
Hennessy VSOP Privilège
Hennessy VSOP Privilège is the world’s first and finest VSOP cognac, blending over 60 eaux-de-vie to achieve perfect harmony – testament to the enduring expertise of the Hennessy Master Blenders. The cognac is a natural balance of strength and smoothness with a long-lasting finish. The gift set comes with a limited-edition bottle and two custom-made glasses.
Hennessy XO
Created by Maurice Hennessy in 1870 for his circle of friends, Hennessy XO was the first cognac classified as XO, or “extra old” because of its extended aging process. A blend of 100 eaux-de-vie aged up to 30 years, Hennessy XO defines excellence in XO cognac to this day – the perfect way to show your appreciation.
