Off-licences and on-trade outlets are stocking up with supplies of WKD to meet the expected Christmas demand. As Ireland’s No1 RTD, WKD is always in high demand so it’s no surprise that it tops the list of party ‘must haves’ at Christmas. High-energy or celebratory occasions with friends are what RTDs are all about and as the year-round category-leader, WKD is the brand consumers turn to at Christmas.
WKD is the brand to back in order to maximise seasonal sales so it’s really important that licensees stock up in preparation for the key festive period. Whether customers are using it to mix cocktails for friends to enjoy together or whether they just want it in regular bottles, WKD is the brand they’ll be seeking out this Christmas.
This year WKD has stated that it has seasonal POS in place and a huge awareness-raising social media campaign.