Marketing

WSTA’s ‘Key Asks’ of UK Government

The UK’s Wine and Spirit Trade Association has called on its members to “embrace a brave new world of trading” as Britain leaves the EU.
“Our aim is to leave behind some clunky and outdated EU rules while maintaining consumer confidence in the safety and quality of wine and spirits,” says WSTA Chief Executive Miles Beale.

“Our aim is to leave behind some clunky and outdated EU rules while maintaining consumer confidence in the safety and quality of wine and spirits,” says WSTA Chief Executive Miles Beale.

After years of uncertainty and false deadlines the WSTA believes that, following a trade deal with the EU, the UK wine and spirit industry can now focus on opportunities.

The Association has made it clear to the UK government that it wants to get the best out of Brexit and has drawn up a list of its ‘Key Asks’:

 

  • Securing a Free Trade Agreement and building a strong new  relationship with the EU
  • Zero tariffs – permanently – on all wine and spirit imports
  • Joining the World Wine Trade Group
  • Dropping some EU rules, increasing trade, providing greater consumer choice
  • Revising definitions to allow UK distillers to innovate
  • Improving on existing technology to make trading even easier.

“It’s time to complete a trade deal with the EU – and move on,” commented the Chief Executive of the Wine and Spirit Trade Association Miles Beale, The wine and spirit industry must embrace a brave new world of trading. We need to focus on the opportunities and to steer government towards breaking down barriers on trade while also reinforcing the UK’s position at the centre of international wine and spirit trading.

“We have started with some clear asks of government which, if practical steps are taken, we believe will keep the UK as the world’s number one spirit exporter but could also see us take the top spot as the world’s largest wine importer by volume – from Germany.

“Our aim is to leave behind some clunky and outdated EU rules while maintaining consumer confidence in the safety and quality of wine and spirits and to find a way to free up trade through innovation and improved technology. Our ambitious agenda, combined with the support of government, gives us the opportunity to maintain and improve our position as global leaders in the wine and spirit trade.”

Earlier this year Miles Beale met Steven Barclay, Secretary of State for Exiting the EU, to discuss how the trade can work with government to benefit the industry, jobs, the economy and consumers.

The pair discussed the importance of creating opportunities to benefit UK exporters, importers and ultimately UK consumers.

The WSTA believes that most EU rules need to be maintained to protect UK consumers and confidence in brands.

However, there are some “unnecessarily burdensome” EU rules applied to wines and spirits “that can be dropped to increase trade and consumer choice,” believes the Association.

Currently it’s working with members around definitions of flavoured gin and NoLo alcohol products as well as looking at wine production rules.

Maintaining the Excise Movement Control System to minimise disruption at ports continues to be a priority ’ask’ for the WSTA, but it believes government can go further using the latest technology to make trading even easier.

“At the moment EMCS tracks movements of alcohol to and from the EU electronically, meaning minimal checks are required, away from borders,” it states.

The WSTA wants to keep the electronic trading system in the short-term but in the future believes it can be extended in scope to include all imports and exports from the point of production through to retail.

At the end of last year Boris Johnson’s government upheld a promise to suspend burdensome VI-1 import certification for wine from the EU.

“Not only would it have been a nightmare for the UK wine industry it would also have added 10p to the price of a bottle of wine and massively restricted consumer choice,” claimed the WSTA.

 

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