Marketing

Writers’ Tears Collector’s Edition honours Ulysses Centenary

Today, the 2nd of February, marks the first event of the ‘Writers’ Tears Ulysses Centenary Programme’ taking place on the 100th anniversary of Ulysses’ first publication.
Creator of Writers’ Tears Bernard Walsh at Sweny’s Pharmacy, Dublin – a location in Episode 5 of Ulysses – The Lotus Eaters.

Creator of Writers’ Tears Bernard Walsh at Sweny’s Pharmacy, Dublin – a location in Episode 5 of Ulysses – The Lotus Eaters.

A free 7pm Facebook Live reading from Writers’ Tears’ 1st Edition copy of Ulysses takes place at Sweny’s Pharmacy, Lincoln Place, Dublin, this evening.

And Writers’ Tears has announced plans to release a special, limited-edition, collector’s bottling of its Writers’ Tears – Copper Pot expression to celebrate the publication’s Centenary. The design of the bottle features a well-known location and chapter from Ulysses.

Writers’ Tears-Copper Pot is a rare blend of Single Pot Still and Single Malt whiskeys inspired by the golden era of Irish whiskey, pot still distillation and the creative thinkers and artists that define Irish culture, particularly those of the 19th and 20th Centuries.

The brand will undertake a year-long programme of events, in-person and online, where patrons of the Irish whiskey can join with others in celebrating and gaining insights into what many consider to be the greatest novel of the 20th Century.

Following the author’s own visit to the pharmacy in 1904, Sweny’s features prominently in Episode 5 of Ulysses.

The 1st Edition copy used in this evening’s celebratory reading is No 1,479 of 2,000 published in 1922 by Egoist Press. It’s the personal copy of Writers’ Tears creator and the co-founder of Walsh Whiskey Bernard Walsh.

Ulysses is a global treasure, not just a national one” said Bernard in announcing the ‘Writers’ Tears Ulysses Centenary Programme’, “and we invite everyone to explore and enjoy it, page-by-page, with us.

“You don’t have to read all of it, let alone understand it, but by engaging with it in different ways it will open up and reveal itself to you – just like a good whiskey.”

The Writers’ Tears Ulysses Centenary Programme also includes:

  • viewings of and readings from the 1st-Edition copy of Ulysses throughout the year
  • live and online events in association with Sweny’s Pharmacy. Writers’ Tears is a supporter of Sweny’s and its programme of celebrating Irish literary greats since 2019
  • Writers’ Tears is supporting a short film and pilot for a series titled ‘Remarkable Women: The Tale Behind Ulysses’ about the six women who supported James Joyce in writing and publishing Ulysses. The film was written by Jane Applegate and Margaux Dupont, directed by Margaux Dupont and co-produced by Vlam! Productions in Paris and Greenlit Productions in Helsinki
  • Writers’ Tears is supporting the international release of a hybrid documentary, also about the women behind the publication of Joyce’s masterpiece, being produced in the US entitled “Left Bank: The Film”.
  • Support of Centenary Bloomsday 2022 celebrations in Ireland, France and the US
  • Support of the Borris House Festival of Writing & Ideas 2022.
  • Competitions associated with the centenary of Ulysses through Writers’ Tears online channels – Facebook, Instagram, Twitter and Writers’ Tears Award-Winning Premium Irish Whiskey.

 

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