The Designated Driver Campaign Ambassador Vogue Williams and Northern Ireland comedian Shane Todd are taking to the streets to encourage party-goers to take care getting home this Christmas…and have fun doing it!
Coca-Cola HBC is encouraging the nation to nominate their favourite designated driver to be in with a chance of winning a visit from the world’s first Christmas Jumper Car!
Coca-Cola wants to find and reward those drivers across the county who stick to water or soft drinks on nights out to ensure their friends and family get home safely.
With nominations accepted via the website www.DesignatedDriver.ie, the Christmas Jumper Car will wend its way around the island of Ireland throughout December, arriving to delight one winning driver in each province with a boot jam-packed with prizes.
The Christmas Jumper Car will also make surprise visits to some of Ireland’s biggest party spots and sporting occasions during the Christmas season.
“I wholly endorse the Coca-Cola Designated Driver Campaign which has successfully promoted road safety for more than a decade by offering free soft drinks and water to designated drivers,” said Minister for Transport Tourism and Sport Paschal Donohoe TD in endorsing the campaign at its official launch, “The fresh and fun approach taken this year will further incentivise and reward those who take responsibility for driving friends and family on nights out over the Christmas period and is to be applauded. This campaign is an example of corporate social responsibility at its best.”
The Christmas Jumper Car comes wrapped in Christmas jumper-like material. The classic Coca-Cola red covers the car with typical festive patterns of white knit snowflakes and reindeer topped off with a Santa hat.
“We want to celebrate designated drivers and are asking friends and families to nominate those drivers in their lives who deserve to be rewarded,” said Vogue Williams.
Frank O’Donnell, General Manager of Coca-Cola HBC Ireland and Northern Ireland, added, “Earlier this year we launched our larger 330ml glass bottle in pubs and restaurants.
“As well as surprises from the Christmas Jumper Car, drivers can get up to two free drinks including Coca-Cola, Diet Coke, Coca-Cola Zero, Fanta, Sprite, Deep RiverRock and Fruice in our new large glass bottles which will be available in all participating outlets.”
Friends, family and bar staff are urged to nominate their most-deserving designated driver at http://www.designateddriver.ie. One winner will be selected per province and surprised over the Christmas period with a visit by the Coca-Cola Christmas Jumper Car with prizes. Nominations must be received by Monday 14th December and winners will be visited before Christmas Eve, 24th December.
The Designated Driver campaign is supported by An Garda Siochána and the Road Safety Authority. It’s also backed by the LVA, the VFI, the RAI and the IHF.
Designated drivers can claim their free drinks by logging onto http://www.DesignatedDriver.ie and downloading a voucher. Alternatively they can enquire in participating pubs and restaurants.
A full list of participating outlets across Ireland and Northern Ireland is available on the website. The offer will be available to designated drivers in participating premises until December 31st, 2015.