Pat Nolan Blog

Wine bouquet from scratch n’sniff cork?

Sensory factors are believed to play a key role in consumer choice as companies in all business sectors become increasingly involved in sensory marketing to ensure that their products are tailored to consumers’ needs.
Amorim's stoppers can include enamels with a wide range of colours and decals or embossed/debossed artworks impregnated with the fragrance.

Amorim’s stoppers can include enamels with a wide range of colours and decals or embossed/debossed artworks impregnated with the fragrance.

Amorim’s strategy highlights the importance of the five human senses – vision, smell, touch, sound and taste, complemented by the “sixth sense of expertise, know-how and total customisation”.

With the creation of Amorim Top Series, Amorim has developed a range of products that create a stronger sensory bond with customers, it believes.

The first product in the series, Sense Tops, offers customers an aromatic experience offering notes such as fruits or sweet, spicy aromatics or they can offer hints of chocolate, coffee and vanilla – all before opening the bottle.

The stoppers can include enamels with a wide range of colours and decals or embossed/debossed artworks impregnated with the fragrance.

Alternatively, the varnish of any stopper can be impregnated with micro-capsules and the fragrance can be released when the surface is scratched or rubbed.
A transparent film protects the fragrance and can easily be removed and re-attached without interfering with the stopper’s material and decorative qualities.

The intensity of the fragrance can also be set and a top-up spray is available too.
Spirit drinks are increasingly marketed in association with specific scents these days and this created a major buzz at Luxe Pack Monaco 2019, reports Amorim.
Also in the range is the Ambiance Top, which incorporates LED technology into a stopper.

Available in two forms it can enable the light to be switched on and off remotely or by incorporating an on/off switch that’s triggered by rotating the top.  Customers can use these stoppers to create unusual ambient settings – such as dining to the light of an Ambiance stopper (hold us back)…
The third is the Evolution Series – heat-sensitive tops that can indicate when the spirit has attained the ideal temperature for consumption using a ground-breaking range of thermochromic paints.
‘Thermocromic’ combines the Greek terms thermos (temperature) and chroma (colour) and it means that the colour changes when exposed to a specific temperature.  The paint is applied to the wooden tops and changes colour with the temperature. One can opt between a reversible colour change or a one-off permanent change once a specific temperature has been attained.
For example, it can be used to indicate whether the drink has been exposed to an excessively high temperature leading to a permanent colour change. The solution can also be applied to other elements of the overall packaging.

Where next?

 

 

Amorim's stoppers can include enamels with a wide range of colours and decals or embossed/debossed artworks impregnated with the fragrance.

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