Off-trade On-trade

William Grant & Sons acquires gin producer Silent Pool Distillers

William Grant & Sons will act as Silent Pool Gin’s global supply chain and distribution partner, to expand the brand across Europe, America and Asia.

Silent 8

William Grant & Sons has announced the full acquisition of Silent Pool Distillers, a leading ultra-premium gin producer based in the Surrey Hills in the UK.

With this acquisition, production will remain at Silent Pool Distillers, while William Grant & Sons will act as Silent Pool Gin’s global supply chain and distribution partner, helping to expand the brand’s presence across Europe, North America and Asia-Pacific.

The acquisition adds a complementary brand to William Grant & Sons’ portfolio of  premium whisky and spirits, helping with the expansion of its gin portfolio.

Founded in 2014 by Ian McCulloch and James Shelbourne, Silent Pool Distillers has grown to become the producer of one of the best-selling ultra-premium gins in the UK.

“Over the past nine years we have built a distillery that creates a unique product that represents the stunning Surrey Hills location where it is made. There’s a line on the bottle of Silent Pool Gin that reads ‘Intricately Realised’– it is a gin which has been realised at every stage with precision, knowledge and exceptional care”, said Ian McCulloch, managing director, Silent Pool Distillers.

“Today the brand is one of the leading gins in the UK and is exported to over 30 countries around the world. With William Grant & Sons’ global reach and brand-building expertise, there is no better partner to help drive the next chapter of Silent Pool Gin’s history.”

A spokesperson for William Grant & Sons said: “Silent Pool Distillers is well known for its handcrafted spirit that easily complements a range of tonics and cocktails. We are delighted to welcome this brand to our portfolio and look forward to helping deliver the magic of Silent Pool Gin to discerning drinkers around the world.”

Sign Up for Drinks Industry Ireland

Get a free weekly update on Drinks Industry trade news, direct to your inbox. Sign up now, it's free