Marketing

Warsteiner moves to B&F

Drinks distributor Barry & Fitzwilliam has secured the exclusive Irish distribution rights to the premium German Pilsner Brand Warsteiner across the on- and off-trades.

 Warsteiner - founder of the premium beer category in Germany - is now being distributed by Barry & Fitzwilliam.

Warsteiner – founder of the premium beer category in Germany – is now being distributed by Barry & Fitzwilliam.

Warsteiner is one of Germany’s largest private breweries and the premium beer producer forms part of a beverage group producing about 4.5 million hectolitres with revenues of €519 million.

Family-owned for nine generations, Warsteiner has been brewing Pilsners since 1753 when Antonius Cramer first produced beer from his modest home brewery.

Warsteiner Premium Verum is a bright golden colour with a superbly balanced taste – a slight bitterness with notes of mild, crispy hops.

Sold in more than 60 countries including the Netherlands, Italy, the US, France, Canada, the UK and Ireland. It Warsteiner was also the founder of the premium beer category in Germany.

“As Germany’s most famous independent brewer Warsteiner has a global reputation for brewing excellence,” said Michael Barry, Managing Director of Barry & Fitzwilliam, “Barry & Fitzwilliam securing the rights to one of the World’s great lager brands is a great endorsement of our capability to develop and manage a brand that represents premium German craftsmanship in the Irish beer market.”

Catharina Cramer, Managing Partner of the Warsteiner Group, added, “The exclusive partnership with Barry & Fitzwilliam effectively strengthens our presence in Ireland. We have great confidence in the distribution capacity and ability to build premium brands of Barry & Fitzwilliam and are happy to have another independent company as an additional international partner at our side".

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