Marketing

Tullamore Dew global sales up 15%

Irish whiskey continued to perform strongly in 2018 experiencing volume growth of 9% and 12.5% growth in value according to IWSR figures.
Tullamore Dew outperformed the Irish Whiskey category.

Tullamore Dew outperformed the Irish Whiskey category.

Within this, the second-best selling Irish whiskey globally, Tullamore Dew, outperformed the Irish Whiskey category, growing at 15% in volume and 18% in value compared to 2017- this according to distributors William Grant & Sons’ internal data.

The US, Czech & Russia were the key contributors to this growth for Tullamore in 2018 alongside a continued strong performance across William Grant & Sons’ key markets, the company stated recently.

 

 

 

 

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