Trystan Farnworth appointed Britvic Ireland Commercial Director

Britvic Ireland has appointed Trystan Farnworth to the position of Commercial Director for the Island of Ireland.

A native of Bangor in North Wales, Tristan is a company veteran having worked for Britvic since 2002. He climbed the ranks of Britvic’s GB operation through a series of account manager roles before being promoted to Commercial Controller in 2006. He reached director level in 2011 when he became Britvic’s Director of Commercial Change & Joint Ventures and was appointed to the Board of Britvic plc as Sales Director in 2014.

He spent five years in this role before taking up a newly-created role in Britvic plc last year as Group Sustainability Director. In this role he oversaw the development of a companywide sustainability strategy dealing with key business sustainability priorities such as plastics and packaging.

His most recent appointment sees him assume responsibility for all sales channels in the Irish market. He’ll oversee the national accounts and field teams with full responsibility for Britvic Ireland, Counterpoint and Aquaporte.

His role as Commercial Director is absolutely crucial to value creation for Britvic, its customers and partners in a constantly evolving trading environment, stated Britvic Ireland Managing Director Kevin Donnelly.