Bavaria Ultra launches as Ireland’s first low-carb lager

Ireland welcomes Bavaria Ultra as a low carb premium lager offering full flavour and fewer calories for more mindful beer choices

Ireland is set to welcome its first dedicated low-carb lager with the launch of Bavaria Ultra, introducing a new option for consumers seeking a full beer experience with a lower carb and calorie profile – without compromising on taste.

This new premium lager is now available in Ireland through Comans Beverages Ltd., the official distribution partner for the world-famous Bavaria brand.

Brewed by Royal Swinkels, a seven-generation family of brewers with over 300 years of heritage, it combines deep-rooted craftsmanship with a pioneering spirit.

The Swinkels family is known for charting an independent course and continuously evolving to meet changing consumer needs.

From early advances in alcohol-free brewing to ongoing developments in sustainable, modern production, this commitment to innovation remains at the heart of the business.

This latest launch reflects a growing shift toward more mindful drinking habits, with Irish consumers increasingly seeking beverages that align with active and health-conscious lifestyles.

Part of the renowned Bavaria brewing portfolio, Bavaria Ultra delivers a premium lager experience with a lower carb and calorie profile – without compromising on taste.

With 4.2% ABV, it contains just 0.59g of carbs and 28 kcal per 100ml, nearly six times lower in carbs than a standard lager, offering a smarter choice for consumers who want to enjoy beer without trade-offs.

Bavaria Ultra has been specifically developed to meet the needs of a new generation of beer drinkers who are increasingly balancing enjoyment with more conscious lifestyle choices.

Smooth, crisp and highly refreshing, Bavaria Ultra is brewed with carefully selected ingredients and natural mineral water sourced from Bavaria’s own spring, helping deliver a clean and balanced taste.

Bavaria Ultra is crafted using an innovative brewing process and a newly developed, complex recipe, designed to reduce carbohydrates while maintaining a superior taste.