Marketing

Tia Maria – new look, same recipe

Tia Maria is introducing a new look and design for its classic Cold Brew Coffee Liqueur bottle.
ia Maria is made with Madagascar vanilla, Jamaican rum, and 100% Arabica coffee.

ia Maria is made with Madagascar vanilla, Jamaican rum, and 100% Arabica coffee.

A favourite for coffee cocktail lovers the world over, the brand said the dark liqueur will maintain its long-standing recipe.

Tia Maria is made with Madagascar vanilla, Jamaican rum, and 100% Arabica coffee, which the brand claims provides “the distinctive roasted, full-bodied and rich taste”.

The recipe dates back to the mid-17th Century, when a Spanish aristocrat fled Jamaica amid a colonial war.

Her maid, Tia Maria, salvaged one family treasure – a jewellery box that contained the recipe for the drink.

The recipe was rediscovered in the 1940s by Dr Kenneth Leigh Evans, who began to produce and market it.

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